About Me
I'm a Senior Creative Director with 12+ years building brand identities, motion systems, and campaigns for some of the world's most recognized entertainment brands.
My career has been defined as much by systems thinking as by branding and craft. I contributed to two major network rebrands and developed the motion rules and animation language that govern how brands move and behave across broadcast, digital, social, and print. At Nickelodeon and Paramount CBS, I've led motion design and animation systems development within the network's rebrand, defining on-air motion behaviors and type language deployed globally across platforms. At BET Networks, I've owned the motion identity and brand language development within the network's rebrand, shaping type systems, color direction, motion rules, and network branding guidelines.
I've directed the creative on marquee campaigns for the MTV VMAs, BET Awards, Nickelodeon Kids' Choice Awards, SpongeBob's 25th Anniversary, and numerous original series and specials. My work has earned networks multiple Promax Gold and Silver Awards.
For me, the most durable creative work isn't a single campaign. It's the team behind it.